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I found booktalk when you advertised a book discussion group on craigslist's "strictly platonic" section. I was specifically looking for a book discussion group, and found your post almost right away. At first, I was disappointed to learn it was an online group. But I grew accustomed to the forum vehicle, as opposed to monthly meetings. I was most attracted to booktalk because you talked about interesting books, not the generic "bestseller" texts that are so prevalent online. If that helps

If you are looking to attract new members that are likely to stay, I think you will be better served in advertising a "Yeah for atheism" talk group, rather than a booktalk group.

Chris: Rose, I'm not following you. Are you saying my ad should be a "Yea for atheism" ad or that I should advertise in a "Yea for atheism" section of Craig's List?

I think if you want to get people to come around here who will actually stay, then you should advertise booktalk as a discussion group that discusses atheism, and the negative aspects of theism. If you advertise booktalk as a group that discusses books, I think the people you will attract will not stick around for very long. The book discussions are just not that active, at least not enough to hold peoples' attentions who are predominantly looking to discuss books. On the flip, if you advertise booktalk as an atheist group that predominantly discusses atheism you are likely to attract the type of people who will appreciate the conversation here.

I don't think there is an "atheism" section on craigslist, at least not from the last time I was there, which was probably the day that I found booktalk.

Chris: Are we in agreement that Craig's List is a good option for BookTalk?

I've only spent a short time on craigslist, outside of looking for apartments. But it seems to be a good vehicle for advertising. It's free and it seems to attract people who spend time on the internet. I don't think the vast majority of the people who will see your ad on craigslist will be useful contributors. But you might catch a few, and it's free. I think, however, if you're looking to turn booktalk into a chat forum more like the Infidel guy website, craigslist will be a great place for advertising.

Chris: Any ideas on how an ad should we worded to increase the number of people that click on it and visit BookTalk?

Again, it depends on who you would want to attract.

Chris: And should the link lead them to our Home page or to our Forums page?

I think I was linked to the home page. I think if you're linked to a forum page, unless you advertise specifically for a forum, it might be a bit confusing.